Your story told
so everyone gets it

Marketing and communications solutions for small and medium businesses and nonprofits

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Extraordinary results from our simple process

Together, we use the StoryBrand framework

This results in increased leads, conversions and revenue

You’re fully equipped to maintain great marketing and communications activities

Together, we use the StoryBrand framework

This results in increased leads, conversions and revenue

You’re fully equipped to maintain great marketing and communications activities

Work With Us

Organizations we’ve worked with:

Featured Project

LongRun Thoroughbred Retirement helps retired thoroughbred racehorses train for a new career when their racing days are over. Ultimately, they are adopted and have a fulfilling second career as a riding, jumping, show or companion horse.

LongRun’s challenge was that they weren’t able to generate any leads for potential adopters. When LongRun first contacted Leading With Nice, they were receiving two requests per month, hardly enough to meet their supply.

Learn how Leading With Nice worked with LongRun Thoroughbred Retirement Society to increase adoption leads by many multitudes.

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What can you expect when you work with Leading With Nice

Working on a computer with a plant in the foreground

Clarity cures frustration and everyone deserves to have it

The curse of too much knowledge inflicts us all. It takes an enormous amount of awareness to be able to truly step outside of your organization and look at it through an unbiased lens. You’ll choose to work with us because we’ll help you come to clarity and discover the language needed to tell your story so everyone gets it. We use several tools and techniques to help you and your team clearly communicate your message and achieve your goals.

Your people and your organization both have positive outcomes

We like to say that while Leading With Nice works with your organization, we actually work with you. Put plainly, our organizational processes, strategies and service will definitely benefit your marketing and communications efforts, and we’ll also freely share our best learning with you along the way. One of the reasons behind our name Leading With Nice is because we believe in helping you be your best. When people grow, the entire organization benefits and in the end, we all get better.

A measurable return on investment

A music school engaged Leading With Nice to use StoryBrand to rebuild their website and manage their social media. Their goal: they didn’t really have one, but their website was outdated and they weren’t incorporating social media into their marketing efforts. After some conversation we discovered they would like to attract more students – however, over the past three years, they only had on average, less than 7% of lesson spots available.

We advised them their money would be better spent offering referral rewards to their current students. Sure enough, not only did they fill those last spots, they had a waiting list. The point is, if you don’t have clarity on your goal, you won’t know what to measure and you’ll be throwing away money. We insist on having measurable goals so we can work towards a measurable return on your investment and you’re just spending money to fix a problem that may not exist.

StoryBrand Experts

StoryBrand is a communications framework that takes your ideal client’s problems, pairs them with what makes your organization unique and allows you to create the language and the strategy to use that language so your story is told so everyone gets it. After working through StoryBrand with us, not only will your ideal clients instantly recognize they’re in the right place when they interact with you, your internal communication will improve as well. This is the result of developing a common language that can be used not only on your website but on social media, in email marketing, in presentations and more.

You should work with Leading With Nice if:

You don’t have robust marketing and communications support and need extra resources to accomplish your goals
Your website and marketing materials are out of date
You don’t have the time to do everything yourself
You’re frustrated trying to clarify your message
You’re facing internal pressure to get results
You’ve worked with a marketing and communications company in the past and it was frustrating

Collectively, the team at Leading With Nice has over 100 years of marketing and communications experience. We have the experience and empathy to understand your problems, meet you where you’re comfortable and help achieve your goals.

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"StoryBrand Experts."

Leading With Nice are StoryBrand experts. They strategically guided us through workshops that brought immense clarity resulting in clear customer and recruitment communications that deliver high conversion.

Muskoka Woods Logo Cindy Bodach
Muskoka Woods

"They helped us see clearly."

Our organization was going through a transition and was really lacking focus and direction.

The Leading with Nice team really helped bring clarity to what we needed with respect to communications and administrative support, in particular, and solved so much frustration for our team.

Amy Gorecki
Science Teachers Association of Ontario

"Our team and organization both won."

Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team.

My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.

Nadia Daniell-Colarossi
Sienna Senior Living

"StoryBrand Experts"

Muskoka Woods Logo Cindy Bodach
Muskoka Woods

"They helped us see clearly."

Our organization was going through a transition and was really lacking focus and direction.

The Leading with Nice team really helped bring clarity to what we needed with respect to communications and administrative support, in particular, and solved so much frustration for our team.

Amy Gorecki
Science Teachers Association of Ontario

"Our team and organization both won"

Mathieu brings what every seasoned communications professional needs – a fresh perspective. His ability understand your message, and the right amount of “salt” to get you better results and more engagement with your audiences is powerful. Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team. My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.

Nadia Daniell-Colarossi
Sienna Senior Living

What makes working with Leading With Nice so … nice?

When you work with Leading With Nice you will get a great new website, access to excellent social media management and improved SEO. But what you’ll also get is a partner committed to building a relationship with you. We will make the investment to fully understand your organizational mission, vision and values.

This is vital when crafting your marketing and communications messaging. It takes pressure off of you to come up with all the good ideas, leaving you free to focus on what’s important to you and your company. Instead of just expecting a product delivery, you can expect something that feels like it was developed by veteran employees of your company.

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Our services that start with StoryBrand

StoryBrand Communications Playbook
StoryBrand websites
Social media and community management
Sales Funnels
Email sales and nurturing campaigns

Crisis Communications
Analytics and data-driven dashboards
Search engine optimization (SEO)
Pay Per Click advertising (PPC)
Marketing as a service (MAAS)

StoryBrand Communications Playbook
StoryBrand websites
Social media and community management
Sales Funnels
Email sales and nurturing campaigns
Crisis Communications
Analytics and data-driven dashboards
Search engine optimization (SEO)
Pay Per Click advertising (PPC)
Marketing as a service (MAAS)

Our Promise

All of our work is done in-house. We do not contract out any of our services and everyone who works on your project will have first been hired to work at Leading With Nice — we field-test everyone on our own business before introducing them to yours.

Expert StoryBrand consulting. We first began using the StoryBrand framework in the mid-2000s when it was introduced. Since then, we have developed hundreds of marketing and communications assets using StoryBrand and we continue to revisit the training.

If you’re not happy with our work, you can opt out at any point. There are three approaches we always take: we don’t nickel and dime — every project has pricing transparency, your satisfaction is the priority and we will leave you and your organization better than when we arrived. If we fail to live up to this promise or if you are unhappy, we will release you from the remainder of the contract.

Work With Us

Your story told
so everyone gets it

Marketing and communications solutions for small and medium businesses and nonprofits