Naturally gifted communicators who want to help you bring clarity to your messaging

two men sitting at a table

Mission, Vision and Values

In the mid-2000s, founder and CEO of Leading With Nice Mathieu Yuill, was an active freelance journalist. Often assigned profile pieces it was the creative director at a magazine that asked Mathieu “Why do you describe some of the people you profile as ‘nice leaders?’”

Mathieu’s curiosity led him to discover these Nice Leaders had six traits in common: they showed a lot of gratitude, were empathetic, trusting of their staff, honest, generous with their time and money and service driven.

This led to Mathieu researching these traits to see if they positively impacted the bottom line. He found there were mountains of scientific and academic research showing that indeed it did. Mathieu started a website about this research, wrote a book and completed a Masters in Leadership and Management where he examined communications as a leadership skill.

When he launched his communications and marketing company it was only fitting he call it Leading With Nice. He hires staff and the company works with other businesses and nonprofits who align with the following:

Mission
Vision
Values

To ask the right questions to help companies and nonprofits tell their story so everyone gets it.

We believe everyone should have clarity.

We want Better for you: Your success is our success.

We value Clarity: We bring an honest and transparent approach to our work.

We are Nice people: Our relationship will move your organization forward.

Meet The Team

headshot of Mathieu Yuill
Amber Tompkins Headshot
Jamie Hunter Headshot

Mathieu Yuill
FOUNDER & CEO

Amber Tompkins
PROJECT MANAGER

Jamie Hunter
CONTENT MANAGER

Volunteer Work: His local church where he helps lead their community services work including a support group for caregivers of people with dementia and an annual fireworks show.

Since 1998 he has worked as a professional communicator as a journalist, public relations professional and marketing consultant.  A veteran of both non and for profit organizations he is grateful to count the likes of Centennial College, Seagate Technologies and a local food bank among Leading With Nice's clients.

He is currently pursuing a Doctorate, Leadership in Global Perspectives through Georg Fox University. But the majority of his time is spent with his wife and three sons in Scarborough.

Volunteer Work: Youth Unlimited, working with young moms, and continues to serve on the advisory board for the largest young adults conference in Canada.

Bringing many years of experience as a gifted administrator through her work in events, office management, project management and as a program manager. She has successfully led teams, trained staff and ensured program excellence in her various roles at one of the largest youth camps in Ontario. Most recently, she has worked as a trainer in child protection - educating and equipping individuals who work with vulnerable people.

She is married to her husband Chris and has a teenage daughter. As a family they love to travel, spend time outdoors, play games and enjoy time with their dog Wrigley.

Volunteer Work: Conservation Halton, assisting with various environmental restoration projects.

Bringing over 15 years of communications experience including national lifestyle and entertainment print publications and worked in corporate communications roles at Harbourfront Centre and the University of Toronto.

A self-described amateur entomologist, wannabe ornithologist and avid wildlife gardener, on weekends Jamie can be found covered in dirt tending to his plants. He currently volunteers for Conservation Halton, assisting with various environmental restoration projects. He lives in Dundas, Ont. with his wife, 11-year-old daughter and seven-year-old son.

Bhautik Nada Headshot
Sam Forson headshot

Bhautik Nada
DEVELOPER

Sam Forson
GRAPHIC DESIGNER

Volunteer Work: Works closely with his family. As the eldest son, Bhautik takes special care to help his mother, father and siblings. Currently he is sponsoring his brother during his studies in Canada.

A full-stack WordPress developer, he is one of the select few with access to WordPress' VIP program which brings with it special priviledges to develop plugins and websites for large-scale and enterprise level projects. He has an insider's perspective to emerging trends and technology in web development.

Bhautik began working with Leading With Nice while living in India and has continued now as a permanent resident of Canada. He lives with his wife in Scarborough.

Volunteer Work: Causeway Coast Vineyard Church in their A/V department helping with livestreaming and photography.

With over 10 years experience in both website and graphic design roles both within organizations and with freelance clients across many different industries. He brings a wide range of media experience, including logo developement & branding, print design, graphic design, Wordpress development, Photography and even a little animation.

Sam is from the beautiful north coast of Northern Ireland, where he currently lives with his wife Alyssa and their bouncy Newfoundland dog Scotia. 

What can you expect when you work with Leading With Nice

What can you expect when you work with Leading With Nice

"Wow, what great service!"

You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it

Muskoka Woods LogoCindy Bodach
Muskoka Woods

"Wow, what great service!"

You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it

STAO Logo​Amy Gorecki
Science Teachers Association of Ontario

"Our team and organization both won"

Mathieu brings what every seasoned communications professional needs – a fresh perspective. His ability understand your message, and the right amount of “salt” to get you better results and more engagement with your audiences is powerful. Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team. My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.

Sienna Senior Living LogoNadia Daniell-Colarossi
Sienna Senior Living

"Wow, what great service!"

You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it

Muskoka Woods LogoCindy Bodach
Muskoka Woods

"Wow, what great service!"

You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it

STAO Logo​Amy Gorecki
Science Teachers Association of Ontario

"Our team and organization both won"

Mathieu brings what every seasoned communications professional needs – a fresh perspective. His ability understand your message, and the right amount of “salt” to get you better results and more engagement with your audiences is powerful. Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team. My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.

Sienna Senior Living LogoNadia Daniell-Colarossi
Sienna Senior Living

Webite shown on a computer screen

Our Promise

1

All of our work is done in-house. We do not contract out any of our services and everyone who works on your project will have first been hired to work at Leading With Nice — we field-test everyone on our own business before introducing them to yours.

2

Expert StoryBrand consulting. We first began using the StoryBrand framework in the mid-2000s when it was introduced. Since then, we have developed hundreds of marketing and communications assets using StoryBrand and we continue to revisit the training.

3

If you’re not happy with our work, you can opt out at any point. There are three approaches we always take: we don’t nickel and dime — every project has pricing transparency, your satisfaction is the priority and we will leave you and your organization better than when we arrived. If we fail to live up to this promise or if you are unhappy, we will release you from the remainder of the contract.