What it Looks Like to Be Authentic Online with Corey McMullan

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I don’t want to make it too simple, but you just got to get up and do it and find your own personality. Don’t be scared. And if you don’t like something, you can always delete it and get rid of it. It doesn’t have to exist forever. You don’t know what you’re going to say. I don’t know, but people put up videos with no narration and music behind it and they dig a hole with a machine and they get 1,000 likes. So really, just try it.

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Good day and welcome to the Leading with Nice Interview Series podcast. My name is Mathieu Yuill. And of course, we want to help you inspire others, build loyalty and get results. Now, today I am the most excited. I have to say this is easily already top-three podcast for you because for the first time, we have a legitimate social media influencer on our channel. And Corey, did you ever think you would hear that title affixed to your name?

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No, I didn’t. It didn’t take long before I started to realize something was happening. But no, when I started this, absolutely not. I didn’t expect it.

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Ontario businesses have seen sales skyrocket and views explode in recent months. After turning to TikTok for promotion in Smith’s Falls, this retailer has put a new spin on the social media platform TikTok. Corey McMullan started off as skeptical, but now some of the TikToks where he shows what works and what doesn’t have earned millions of views. Those views are turning into a major sales boost. Okay, so just to give you listening at home or watching on YouTube, some context, you know, Leading With Nice, we work with businesses of all sizes, but we really thrive working with either a team within a huge business or medium and small businesses.

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And so I love being on social media and following other businesses. I love to see what they’re doing. It gives me a chance to learn, and I think it must have been April or May. It was definitely the summertime. So I remember being at the beach, watching Corey. Corey’s family, for decades, has owned an appliance and mattress store in a town just outside of Ottawa, Ontario, Canada. And I came across this TikTok about a washer and dryer.

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So if you’re looking for a washer that’s on par with what they used to make in 1976.

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Come look at the hips. That makes the hitch a lot like this old Maytag.

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Well steel outer tub, steel tripod suspension system, steel floor in the washer for stability.

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Just so happens. I was telling Corey we’re looking at doing some renovations and we’ll be looking for new appliances. I’m like, I’m going to check this out. Lo and behold, didn’t I go searching time and time again for Corey’s content, and I invited him on in July. I sent him an email and said, hey, I want to have you on because other businesses want to do what you’re doing and he wrote back and said, oh, this is not really my game. And then just recently, the powers that be TikTok themselves gave Corey affirmation that what he’s doing is good stuff.

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And they wanted to share his story.

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About a week ago.

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We were contacted by an agency from Toronto who’s working with TikTok.

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A couple of days later.

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I found myself on a Zoom call with TikTok.

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My very first Zoom call.

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By the way, it turns out that TikTok thinks our content is really great and they think other people are going to be interested in that, too. So they shared our story with the media. And I just want to say none of this would have happened if it wasn’t for you guys watching our videos.

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It’s clear that you really like the content.

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And I’m going to do my best to keep it coming.

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I think I’m like one of the first five interviews that Corey has agreed to do. So. Corey, listen, man, welcome to the show. And thanks so much for making time.

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Thank you very much. That was very flattering. I appreciate it.

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Can you help people understand? Because you were not a social media influencer out of high school? Would that even have been when we were graduating high school, like social media have been?

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I wasn’t shy. I was always in the communication side of things and did a lot of photo and video editing. I didn’t go into drama, but I really liked the technical stuff. I filmed the football games and added them or filmed the local plays and put them together. But there was no YouTube. Then there was barely even digital video editing. We were taped to tape. So it wasn’t anything like social media, but that’s what I was interested in in high school.

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So why are we talking? Tell us what you started doing. I’m curious when you actually started.

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Like when your first upload was about March, March, 2021.

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Hey, everybody, Corey from McMullan Appliance.

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I often get the question.

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How durable is the glass top on a glass top range?

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Let’s find out.

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Do not attempt this at home. I’m a professional. I really came back to the family business in 2018, and I had a strong background in digital marketing for independent retailers across Canada in my past career. So I really stripped this down. We eliminated all print marketing, went completely Google, YouTube and some social media platforms and probably dropped our marketing expense by 90% or possibly even more. And we had what I felt was more awareness and more of a quality connection with our customers versus just putting Flyers out.

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And after printing millions of Flyers for years, I just despised the whole process of a print flyer.

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You literally dropped all print 100%.

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No newspaper, no little board at the grocery store, no Flyers, no direct mail, nothing.

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Oh, my gosh. That is. I’m just thinking, like just yesterday I was saying to my wife in preparation of this. I think I got, like, four or five real estate Flyers. I looked at none of them like none of them.

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The thing for me was all the money it costs so much. I mean, the paper has to be made and shipped and then printed on and then reshipped and folded and then stuffed and then red delivered to a customer just for 95% of them to be thrown directly into the recycled bin. If you go to an apartment building or a condo, people get their mail and then they actually put recycle bins below the mailboxes for all the print media to go, oh, my gosh. It’s a complete waste, and you get no feedback.

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You can try and run a coupon or a coupon code, but no one that gets a flyer brings it into the store and shows you, oh, this is what brought me in. I want to buy this. So to me, it’s the worst type of spray and pray advertising. And they used to say 50% was wasted. You didn’t know what 50%. And I think it’s 75% or 80% when you’re dealing with print media.

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So give some background. Because you mentioned this in one of your TikToks.

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We belong to what’s called a buying group.

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A network of similar retailers selling the same brands with similar looking stores. Here are the plans from our store conversion in 2006, including the infamous interlocking tile pattern.

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So how about your floor? You have the floor.

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But here’s the plot twist.

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I wasn’t working here.

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I was working at the buying group, and I was in charge of that network of stores.

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Before I come back to the family business.

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I had an 18 year career serving independent retailers across Canada.

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Yeah, my dad was my mentor. I loved working with him. I really always, as from a child, wanted to work in the family business for some reason. And when I graduated high school, he said, no, you go out and do something else, go to school, go do whatever, do something. And if you want to come back, you can come back. So I went out to Calgary and really spread my wings. And I sold appliances for an appliance store called Atlas Appliances for a few years. And I had a girlfriend who was going to go to University of Guelph.

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So I moved back across the country and lived in Guelph, and I sold appliances and fireplaces in Hamilton. And there I was recruited to a company called Cantrex Nationwide, which is a large buying and marketing group. We would go to an independent retailer, needed some renovation, assistance, needed something just to kind of boost their appliance Department. And one of my first jobs was developing those stores across the country. So I would fly out to a store. We would do the floor plan, do the selection, train the staff, install the whole Department, and then manage it as it went on.

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Cool. And so 2018 would have given you, like, until pandemic hit a year and a half, maybe before the pandemic. Yes. And how is that? Just this is not about Cobin and small business, but what was the business’s response? What kept it going through the pandemic and it’s still open today.

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It’s more the opposite. We really thought, oh, gosh, we’re going to be laying off staff. I started to tell guys, hey, paint that back storage room over there to kind of do something. And then what we didn’t expect was sales to climb and climb and have no ceiling to them. Right. We never expected the amount of customers coming in, the amount of demand, the amount of renovations that people were doing because they weren’t spending money on vacations, they weren’t traveling anywhere. They were stuck at home looking at the kitchen they hated or using that dishwasher they hated.

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And the other great thing was they’re using it twice as much or three times as much. Right. So they’re slamming that door off and they’re running more cycles. So appliances are wearing out faster. And then you add in the renovation. And then we have a hot housing market because the pandemic drove people out of the city. So this whole community, we’re in a lot of people have seen their house price double. So there’s a lot of people selling their houses, which means more housing starts, more appliances and the demand.

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It just hasn’t stopped. Amazing.

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Well, that’s great. I’m so happy for you. So you talked about stopping print media and going on social media. So was Tik Tok an intentional part of that social media plan? No.

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How we got there was we were using so really, first pillar is Google. You got to have your Google AdWords because 80% of consumers are going to Google first YouTube. We backed that up, and we’re using that canned content that the vendors will give you. But the issue is for me, it’s the same message that everybody is speaking. So if you’re saying the same thing as Sears used to or the brick, no one hears it. You have to cut through that. So having original content was difficult.

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Then I started using Fiverr sort of a Gray market way to get video content. And it worked really well. We were able to get humorous videos and customize them for us. And we got a lot of attention because appliances and mattresses are not a sexy, not an interesting topic for most people.

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One of our clients is a plumber, and he says all he can do is just be available. That is his number one marketing. Same for you, I imagine.

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Yeah. Absolutely. Then we went from there. So I’m looking for content, and I don’t like doing the same thing for too long because you start to see the reaction drop. And I heard about TikTok in the news. I heard at first a lot of negative things, and then I just downloaded it one day and it took me a while to really understand. It’s so simple, but I’m looking at videos. I don’t understand what’s going on.

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Yes.

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Then I realized that’s quite a powerful video editor. And just to take a little tangent, I used to tell retailers in the old days, there’s an old Radio Shack newspaper ad and it’s got a video camera and it’s got a phone and it’s got an answering machine and it’s got a tape recorder and it’s got a ghetto blast. They’re all in this one ad. Well, they’re all now in this phone. So everything you used to need to market your business, you now carry around in your pocket.

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But tiptok took it to a new level. It has such a powerful video editor and a powerful way to deploy that content and tag it the way you want to. So at first to get back to it, I was using TikTok to create nice videos that was better than my regular video editor and post them to my other social media and YouTube platforms really didn’t get a lot of reaction. They were sort of funny, and I hadn’t yet started to point the camera back at myself.

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But when I started building myself and narrating and doing the demos that I do when I’m selling things, that’s when we really saw the traction take off on Tik Tok and really transferred my focus.

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In my opinion, the nickel test is the number one demonstration you can show a customer for them to understand the quality in a Hidge Speed Queen washer. We set the washer to spin and hit start and let it get up to full speed. Then we balance a couple of nickels right on the top.

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My focus now is TikTok, and I’m shocked at the amount of people that are calling before I came here. A guy was on the phone with me, sells Fire Extinguishers in Toronto, saw my TikTok and wants to know what PR agency were ticktok is working with and talked to me for 20 minutes how he wants to do more what we’re doing?

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Well, I was telling a client the future of social media. I don’t think I’ve been saying that for a while. It’s not like I’m a genius. It’s pretty obvious. I was telling a client really encouraging them and they’ve put some resources towards TikTok, and I think that put them over the edge as I showed them your video of somebody driving 5 hours to pick up or they buy a washer dryer.

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Yeah, hips washing machine for his stepdaughter.

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Yeah, dude, that is crazy. Also, this is a plug for you as well, because for this podcast, people often. How do you decide who you invite on? Often we see character first. And the one thing I really appreciate about your message is you often will say to people in the comments, I’m not going to ship to you in Edmonton, find a local retailer. I’ll help you find a local retailer.

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I love that because.

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I wanted to see how a big appliance retailer was doing these days, and I was searching online, and the stories that I came up with was not their content. It was pictures on Twitter of people who had posted how they just left their product in the front lawn. Stuff like that. You will never get that from an independent store. That would ruin them. Yes. You talked already about the quality of the editor, which I love nobody, because, you know what, my kids, who are 1713 and eleven, they are on TikTok.

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They have never once said to me, oh, dad, this video editor is really much better than the one I remember from my iphone. Yeah, exactly. So when did you start to recognize how powerful and how wide your message could be spread?

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I remember thinking in August to myself before really saying anything. Holy cow. This is a lot of people coming in, a lot of people that want to meet me, a lot of phone calls from far away, and I knew by August things were changing, but I didn’t know how to handle the remoteness of it. So I liked doing it. I was flattered it’s working for my local business. But I’m also fielding emails from Australia, New Zealand, all across the US. And I’m so flattered they want to buy from me like, I could show you 50 in ten minutes of people saying, I believe, how can I buy this washer from you?

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I’m in Kentucky. Or how can I buy it and give you credit?

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Right. You had the one video where you talked about, like, you’re so happy that you help somebody buy a washer and dryer. And they’re like, Wait, I just did your job for you.

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Yeah, and it is. And my brother always reminds me because you’ll hear, oh, I just bought this and I just bought that. So as a salesman, you’re like, why am I selling all this stuff everywhere? But I do enjoy it. I do think it’s going to be great for our business. And if it’s great for other people’s businesses, then so be it. Would I love to work with a couple of vendors. There’s a couple of vendors very specifically. I’d love to work with maybe a sponsorship or some sort of agreement where I would produce content.

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But we’ll see how that goes right now.

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That’s not far in the future for you. It can’t be if they’re wise, if they’re wise.

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Well, my problem is if I keep giving the milk for free, they’re never going to buy the cow.

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Well, but you know what I think just in our short conversation, I think you’ll find an additional benefit. You can offer them that you’re not doing right now. I think you’ll come up with the way I’m sure ten minutes of brainstorm when you’re like, oh, I’m doing this now for me. But if I did this other thing. That’s what I could package for them.

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I should also note that I believe or in my personal opinion, the home goods category is a very antiquated category when it comes to these modern types of influencers social media thing. I don’t think they’re there yet. They don’t understand it. They don’t know how to fund it, they don’t know how to control it. Where other industries are a little more on the cutting edge of it.

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Yeah, I work with a summer camp who is amazing at it. Like they’ve got it down Pat, work with a travel company that has resorts in the Caribbean, and they’ve got it down Pat. And I think one of the things you’re doing is you’re illustrating to a whole segment that people I’m 44. There are 44 year olds and 34 year olds and 54 and 60 year olds on the platform looking to be engaged.

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That is a myth. Absolutely. Everyone told me, why would you market to kids? That was another objection. And the amount of people that are in older than you and I and saw it on TikTok is surprising even to me, totally.

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But not anymore.

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Not anymore. Now we’re getting it. When you said about using it, I think one of the biggest things I don’t see using it that I think we should use it is Realtors. Realtors should be on TikTok because they have to market themselves. You can’t market a house, you have to market you as the person that people want to contact. And I think building a personality and showing beautiful homes here. And I’m not here to push the real estate market, but I think that’s one category I don’t see reflected on TikTok that they could really benefit from one of the Senator.

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I forget her name on TikTok, who I follow, and I still can’t name a Senator, obviously. But I have no idea what they did, no idea what usefulness they had. But you know, what she’s doing is she’s rigging the issues of the day to like the people, so to speak, through TikTok, and she’s doing it through authentically. Let’s say what you do with her personality. And for the first time in my life, the Senate has been relevant. Interesting. And I think politicians Realtors. Anybody where the product really is themselves, as an individual can benefit.

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And now, as a Senator, she’s a bit more free to speak her mind than a Liberal or PC or what?

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Not that’s a big when you say the word free, too. It’s another thing I’ve mentioned is I have a freedom that most employees, if you work for Home Depot, you can’t fill a dishwasher with vinegar.

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Consumer Reports, right.

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I love. Yeah, you can’t passive aggressively attack Consumer Reports or run out to the business junk bin and start climbing around without some safety officer yelling at you. And if you work for, let’s say, a vendor, a brand, you can only speak about your brand. So I’m very fortunate that I have the experience, the current knowledge and the freedom, like a little sandbox to play in.

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Well, I talk about when I’m discussing with clients. It’s very like, who do you choose to be the face of your TikTok? Because you have a brother to father, who could very easily have been the face. But you’re the face of it now. And so we talk a lot about finding somebody who aligns naturally with the brand. You don’t want an actor, and you can find in your own company organization somebody who is like eat, breathe, sleeps your company.

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We spent months trying to make mascots for a client store and the things that the agencies would bring, like octopuses with chef hats and electrical plugs that are cartoonized. And it just none of it made any sense. And at the end of the day, when you’re an independent retailer, it’s tough. I don’t know if I believe in driving a national brand for a chain of independent retailers anymore. I think the uniqueness of it is your name. That’s what you’re trading on, your strength and your market, the awareness for you.

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There’s a guy in my neighborhood who’s an arborist, and he has done such a good job on social, mostly with Instagram. But I imagine he’ll move into TikTok soon. That in the Facebook group. When somebody says, I need tree blank, his name is the first one that comes up. Yes, and it wouldn’t work if he had Woody, the seasoned Oak or something. I want to go back. Now, tell me about the pre qualification, because I think this is something that business owners will really find. Interesting.

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What I immediately found was when people did come in. Even if they didn’t mention TikTok, you could tell because they would be drawn to a certain product, and sometimes they’re even quieter, but they’re much more pre qualified. But they really wanted to hear me or my brother say was basically what I said in the video to make sure what they saw was actually real. And I think because shopping for anytime you separate a consumer from their money and the more money, the more emotion and tension enters the whole thing.

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People don’t shop for appliances. Often they hear horror stories. When they go online, they’re very worried to have a problem. So it’s a very intimidating, tense thing. And then you have to add in that you’re going to go in about an hour or two, give a stranger five or $10,000 and hope you get the right appliances that you’re going to love here, I assume, or I’m presuming that they feel comfortable with me, almost like they know me, like when I watch TV, you feel like you know these people.

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So I think that if you normally come in up this high in the purchase funnel, they’re coming in here, and a lot of them are right down in. I just want to order. I just want to order. Yeah.

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Are people calling us Speed Queen? Because in the US it’s Speed Queen. Still. Yes.

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In 2018, it changed. Unfortunately, another large appliance company in Canada owns the brand Speed Queen. So we are supposed to call it Hibbch, but there’s no marketing. There’s no YouTube channels for Hibbs. And because my audience is so large in the US, actually larger in the US than Canada, I had to start double tagging the video. Yeah, we’re about 65% US. I think the last time I looked okay.

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So that’s a whole other conversation. So just in a sentence or two, is that useful for you? Because I’m also afraid for some clients that they build up this audience, but it’s actually not really that useful for them.

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Well, you have to take the good with the bad, but I don’t want to call it bad. If my future, if I do keep developing as an actual, it sounds silly to say it like to even say the words out loud. But if I’m going to be an influencer, work with vendors, who knows where it will take me. But I’m very dedicated to the family business. But if I was going to take time to consult, I’d be happy to do that. My family would give me the time if I want to explore another side of things.

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But I think I see my future running that business.

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Yeah, I can see that as well. Okay. Good. So I think the message I hear there. So if you’re a medium sized business, say, 510 million dollars in revenue and you’re like, I got to get to the ticktocks game. I’m a local business, very regionalized. I don’t need all that extra audience. I think the message I’m hearing there is we’ll take that extra audience because you don’t know what you’ll do with them in the future. You might actually have opportunity for them. Yeah. You talk about something you can do on your own.

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But another organization might be able to build a whole new business arm with an audience. Sure. So I love this because, like, you and I were both here wearing collared, Plaid shirts, and we’re both 44 seem like you’re my people perfect. And by the way, dude, just so you know, you are an influencer. Just, you know, thank you. And I remember I was mentioning before when I used to do television back in the 2000s. The local flower shop, when I come in, still is like, oh, you’re the guy.

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And they always want to give me free flowers. And I’m like, no, please let me pay for my flowers for my wife. Not even says, I don’t love you as much as you think I do. They gave free flowers.

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I was the auto parts store.

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And I got Mr. Tiktok himself is in the room.

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I know, right. Just so you know, that’s a real thing.

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It happened so fast. It didn’t warm up to it. It was breakneck speed.

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So this is what I love this next sentence. And as people who listen to this podcast know, Naomi helps write these questions for us. And this is true. Tiktok has described your content as making appliances sexy, which I don’t think of those three words ever kind of before that.

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I’ll take it.

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What was your approach to making the content? Was that your goal or what was it?

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No, I really think. And I’ve been in the business so long since I was a kid, like on Saturdays, I’d go to the store and climb in the warehouse. That was fun. And I would watch my dad or I would organize brochures or believe it or not, my first job at the store, and it’s going to sound crazy was whenever I came in, I was supposed to clean out the ashtrays from on top of the washing machine because back then, you always were having a cigarette and then handing your customer wonder like it was a smoke Fest in the 80s.

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It was crazy. So I always liked it. Making appliances sexy. I just think I think about it on such a deeper, passionate level than a lot of people that work in it because they went to school, they went to school for marketing or sales, and then they got a job at a company, and they’re good. They’re dedicated to their jobs and their companies. But I don’t think they go home at night and think about how does a twin compressor, twin evaporator system really work and how does refrigerants and how do microwaves do this?

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And maybe they do. Don’t get me wrong. And they just aren’t on TikTok. But most of the people I met, there’s not much research and development in Canada. These are all US companies. So really, you’re just selling the products that you’re given and putting them out. There’s no need for that other than product training. And hey, ours has this X Y and Z feature, but I think about it, how it impacts people’s lives. And I try and show them in a way, what’s the number one fear of a washer?

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It’s going to break in three years. I’m going to spend $1,000 on it. So showing them the quality with that hips washer and how we can balance nickels and how it has the best warranty.

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Somebody sitting at home is thinking just as intimately about their business as you are about yours. And so what I think you’re doing right now is you’re helping them give them a voice for taking their passion online the same way you did. So what I’m hearing is that you weren’t trying to make it sexy. You’re just trying to help people understand what you love about these things.

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Yeah. And I’m not trying to sell it’s. Another big thing. I tell people I never mentioned price and never mention go to my website. All I do is make you want to buy it? Flash marketing. If you want to say I’m making it appealing to you, I’m showing you what I love about it, and I’m not asking you for the sale. So it’s also much less threatening thing.

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So last question you talked about potentially moving into consulting. Let’s get some of that free consulting right now. Before you started to charge hourly sum, you got it. Three, five things like really actionable steps that a business owner can do to start the TikTok journey today, they can hang up this podcast and go.

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Just remember that no matter how boring you think your business is, because you do it and it’s completely normal to you, you might not realize who finds it interesting out there. So you just got to go ahead and start filming things because there’s no harm in putting it up there. If it’s not interesting, people won’t watch it. And if you put up something that’s interesting and you get a reaction, then you know your audience wants more of that. Just get up and do it. Download the app and take a couple of weeks and just build your own feed.

[00:26:02.390]
Just flick your thumb until that thing learns you and starts showing you videos you like, because the videos you watch more, you’re going to get more of and it’ll come together. I didn’t start posting the first day I downloaded the app. I watched videos and watched some other inspiring guys. No one quite like me, but I watched diesel mechanics and roofers and dairy farmers that were fascinating to me. And now there’s this lawn care guy that has a great business in the States.

[00:26:25.670]
There’s a pool guy that does pool cleaning that I can’t. I don’t have a pool. I can’t get out of him.

[00:26:30.050]
Oh, black water. And then he gets all the water back. Yes, I’ve seen him. I can’t get enough of that guy who would have thought that you would be sitting at home at night having a drink, watching a pool cleaning guy and not turning on your TV because you’re more entertained by the pool cleaning guy.

[00:26:43.850]
The other one is an onion farmer.

[00:26:45.410]
Oh, I haven’t seen that.

[00:26:46.430]
Yeah, because he’s talking all about supply chain right now and all the machines they use to measure different size, they can package them together in the right.

[00:26:55.610]
I find all that stuff fascinating. As a kid, I love those science shows, demonstrations being explained things. I’m just really kind of my whole history came together.

[00:27:04.550]
Download the app, start watching it. Build your feed.

[00:27:06.590]
That’s the biggest.

[00:27:07.550]
I don’t want to make it too simple, but you just got to get up and do it and find your own personality. Don’t be scared. And if you don’t like something, you can always delete it and get rid of it. It doesn’t have to exist forever if you feel like you’re pushing it. If you don’t know what you’re going to say, I don’t know. But people put up videos with no narration and music behind it and they dig a hole with a machine and they get 1000 likes.

[00:27:26.330]
So really, just try it right?

[00:27:30.410]
I thought of right now. We talk a lot about appliances because your mattresses as well. Have you found that mattress content was not as engaged? I don’t see as much mattress content.

[00:27:38.750]
Mattresses are notoriously difficult thing to market because there’s a lot of smoke and mirrors. They’re all sewn shut. You have to tell people what’s in it. And comfort is only felt when they’re actually laying on it. People that buy a mattress online just blow my mind. But personally, I can’t buy shoes online. I want to put my feet in them first. Appliances is the bulk of our business, and I find that if they kind of look a little sexier, I keep showing the same white box, the same white box.

[00:28:05.750]
It’s very hard to convey a feel. But in the greater Toronto area alone, when I was working in Toronto, there were 57 mattress manufacturers. So to even talk about something that’s consistent across the country or North America, we’re in Napoleon Grill. That’s the same grill they’re made in Barry, Ontario, and that’s wherever they’re made in the world they’re made in Berry Whirlpool fridge is the same. US and Canada mattresses are such a subjective thing.

[00:28:29.690]
Interesting that’s everybody listening. That was just for my own personal interest. That’s where you should have your own podcast. Talk about what you want to talk about.

[00:28:36.290]
Maybe next.

[00:28:37.190]
Corey, you delivered, man. Thank you so much. You are going to enjoy all the media that you’ll get to do over the next little bit because your personality and what makes your channel attractive just carries on into the media for sure. Other people I want to thank that made sure that made this come together first. Naomi Grossman, as I said, she’s my EA. She helps write these questions and research them. If you’re seeing this online, Jamie Hunter, our content manager, Amber Thompkins, and Carrie Cotton, take care of our account.

[00:29:01.070]
So I was watching our Slack channel as we were talking. They’re taking care of clients. Thank you so much. You too. Austin Pomeroy is our audio editor, so he’s going to make sure all the stuff that really sucks during this you don’t hear. And that sounds great.

[00:29:12.530]
Yes.

[00:29:13.250]
And Jeff and Horn does all the video for us as Jigsaw Raw video makes it look great. Thank you to all those people. But, Corey, thank you so much for sharing so candidly and authentically, which I should not have expected anything different from you. But thank you so much.

[00:29:28.730]
I really appreciate it. Thank you so much.

[00:29:30.710]
If you want to see this video, check out our website. Com. You can see it on YouTube. If you’re listening. If you want the podcast version, you can get it there as well. And we have other great conversations with business thought education leaders until next time. Have a great day and I’ll talk to you then. Bye.