Naturally gifted communicators who want to help you bring clarity to your messaging
![Leading With Nice meets with a client two men sitting at a table](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2022/09/Leading-With-Nice-meets-with-a-client.webp)
Mission, Vision and Values
In the mid-2000s, founder and CEO of Leading With Nice Mathieu Yuill, was an active freelance journalist. Often assigned profile pieces it was the creative director at a magazine that asked Mathieu “Why do you describe some of the people you profile as ‘nice leaders?’”
Mathieu’s curiosity led him to discover these Nice Leaders had six traits in common: they showed a lot of gratitude, were empathetic, trusting of their staff, honest, generous with their time and money and service driven.
This led to Mathieu researching these traits to see if they positively impacted the bottom line. He found there were mountains of scientific and academic research showing that indeed it did. Mathieu started a website about this research, wrote a book and completed a Masters in Leadership and Management where he examined communications as a leadership skill.
When he launched his communications and marketing company it was only fitting he call it Leading With Nice. He hires staff and the company works with other businesses and nonprofits who align with the following:
To ask the right questions to help companies and nonprofits tell their story so everyone gets it.
We believe everyone should have clarity.
We want Better for you: Your success is our success.
We value Clarity: We bring an honest and transparent approach to our work.
We are Nice people: Our relationship will move your organization forward.
Meet The Team
![image headshot of Mathieu Yuill](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2022/09/Mathieu-Yuill-from-Leading-With-Nice-1.webp)
Mathieu Yuill
FOUNDER & CEO
Volunteer Work: His local church where he helps lead their community services work including a support group for caregivers of people with dementia and an annual fireworks show.
Since 1998 he has worked as a professional communicator as a journalist, public relations professional and marketing consultant. A veteran of both non and for profit organizations he is grateful to count the likes of Centennial College, Seagate Technologies and a local food bank among Leading With Nice's clients.
He is currently pursuing a Doctorate, Leadership in Global Perspectives through Georg Fox University. But the majority of his time is spent with his wife and three sons in Scarborough.
![image Amber Tompkins Headshot](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2022/09/Amber-Tompkins-Leading-With-Nice.webp)
Amber Tompkins
PROJECT MANAGER
Volunteer Work: Youth Unlimited, working with young moms, and continues to serve on the advisory board for the largest young adults conference in Canada.
Bringing many years of experience as a gifted administrator through her work in events, office management, project management and as a program manager. She has successfully led teams, trained staff and ensured program excellence in her various roles at one of the largest youth camps in Ontario. Most recently, she has worked as a trainer in child protection - educating and equipping individuals who work with vulnerable people.
She is married to her husband Chris and has a teenage daughter. As a family they love to travel, spend time outdoors, play games and enjoy time with their dog Wrigley.
![image Jamie Hunter Headshot](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2022/09/Jamie-Hunter-Leading-With-Nice.webp)
Jamie Hunter
CONTENT MANAGER
Volunteer Work: Royal Botanical Gardens, Hendrie Park - Helen M. Kippax Garden, assisting with various garden projects and upkeep.
Jamie brings 20 years of communications experience, including roles in national lifestyle and entertainment print publications, as well as corporate communications positions at Harbourfront Centre and the University of Toronto.
A self-described amateur entomologist, wannabe ornithologist and avid wildlife gardener, on weekends he can be found covered in dirt tending to his plants. He lives in Dundas, Ont. with his wife, daughter and son.
![Coral Sider Coral Sider headshot](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2023/05/coral-sider-leading-with-nice.webp)
Coral Sider
OFFICE AND CUSTOMER SUPPORT COORDINATOR
Volunteer Work: Keenly interested in the development of youth sports, Coral has both acted as a coach and referee in kid's soccer and hockey leagues.
Having worked for over eight years in various administrative capacities, Coral is responsible for front-line service of a selection of our non-profit client's needs. From answering questions from their members through assisting in the planning and execution of their yearly conferences, Coral is often the face of Leading With Nice for many who interact with us.
Making her home in Toronto by way of Niagara and Kingston, she can be found on slopes in the winter snowboarding and travelling in the summer with her partner.
![image Sam Forson headshot](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2022/09/sam-forson-works-with-Leading-With-Nice.webp)
Sam Forson
GRAPHIC DESIGNER
Volunteer Work: Causeway Coast Vineyard Church in their A/V department helping with livestreaming and photography.
With over 10 years experience in both website and graphic design roles both within organizations and with freelance clients across many different industries. He brings a wide range of media experience, including logo developement & branding, print design, graphic design, Wordpress development, Photography and even a little animation.
Sam is from the beautiful north coast of Northern Ireland, where he currently lives with his wife Alyssa and their bouncy Newfoundland dog Scotia.
![Ara-lwn-headshot Bhautik Nada Headshot](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2024/08/Ara-lwn-headshot.webp)
Ara Wole Sowole
MARKETING AND
COMMUNICATIONS SPECIALIST
Volunteer Work: With a passion for community involvement, Ara has dedicated her time to various women's foundations, lending her expertise to bolster their brand and online visibility.
Bringing over four years of marketing experience to the table, Ara plays a pivotal role in overseeing our marketing and communications strategies, ensuring our organization's message reaches its intended audience effectively.
Originally from Nigeria, Ara now calls Toronto home, immersing herself in the vibrant city life while still cherishing her roots. In her free time, you can often find her exploring new neighborhoods, trying out local cafes, or unwinding with a good book in hand.
What can you expect when you work with Leading With Nice
What can you expect when you work with Leading With Nice
"Wow, what great service!"
You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it
Cindy Bodach
Muskoka Woods
"Wow, what great service!"
You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it
Amy Gorecki
Science Teachers Association of Ontario
"Our team and organization both won"
Mathieu brings what every seasoned communications professional needs – a fresh perspective. His ability understand your message, and the right amount of “salt” to get you better results and more engagement with your audiences is powerful. Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team. My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.
Nadia Daniell-Colarossi
Sienna Senior Living
"Wow, what great service!"
You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it
Cindy Bodach
Muskoka Woods
"Wow, what great service!"
You won’t regret it. It’s incredible. If you aren’t sure, always go with Leading with Nice. They worth it
Amy Gorecki
Science Teachers Association of Ontario
"Our team and organization both won"
Mathieu brings what every seasoned communications professional needs – a fresh perspective. His ability understand your message, and the right amount of “salt” to get you better results and more engagement with your audiences is powerful. Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team. My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.
Nadia Daniell-Colarossi
Sienna Senior Living
![Website deisnged by Leading With Nice Webite shown on a computer screen](http://cdn-625a8681c1ac184990d67c20.closte.com/wp-content/uploads/2022/08/Website-deisnged-by-Leading-With-Nice.webp)
Our Promise
1
All of our work is done in-house. We do not contract out any of our services and everyone who works on your project will have first been hired to work at Leading With Nice — we field-test everyone on our own business before introducing them to yours.
2
Expert StoryBrand consulting. We first began using the StoryBrand framework in the mid-2000s when it was introduced. Since then, we have developed hundreds of marketing and communications assets using StoryBrand and we continue to revisit the training.
3
If you’re not happy with our work, you can opt out at any point. There are three approaches we always take: we don’t nickel and dime — every project has pricing transparency, your satisfaction is the priority and we will leave you and your organization better than when we arrived. If we fail to live up to this promise or if you are unhappy, we will release you from the remainder of the contract.