Curiosity and Its Value to Non-Profits with Cindy Wagman

Written by Jamie Hunter

February 10, 2022

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Cindy Wagman is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.

When it comes to fundraising, Cindy says one of the most crucial flaws in a fundraiser’s approach to a donor is to assume they know what the donor is thinking.

“It’s not up to us to make assumptions about our donors,” Cindy said on the Leading With Nice Interview Series podcast. “If ever you’re in doubt around how they think or feel about the work, listen to them, ask them. We really do project a lot of our own feelings and beliefs onto what we think our donors think and feel and almost always wrong.”

Cindy became a Certified Fundraising Executive in 2009 and received her MBA from the Rotman School at the University of Toronto in 2013. She has presented for AFP (Association of Fundraising Professionals), CanadaHelps, CharityVillage, Bloomerang, Keela and Fundraising Everywhere.

Cindy is the host of The Small Nonprofit podcast and is the bestselling author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul.

She stopped by the Leading With Nice Interview Series to talk about all-things non-profit, including some common challenges experienced by fundraisers large and small alike, and solutions on how to overcome them. Listen below.

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