The Authentic Home Appliance Salesman Wins — and You Can, Too

Written by Jamie Hunter

January 24, 2022

We recently had Corey McMullan of McMullan Appliance & Mattress on the Leading With Nice Interview Series podcast to talk about his rise to TikTok fame. His simple TikTok videos about the appliances we have in our homes exude excitement and joy — and are way more entertaining than they have the right to be!

This week’s video examines the power of authenticity in marketing. Watch it below.

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