Your Customer: The Hero – Day Five

Written by Mathieu Yuill

February 28, 2020

Failure language! It’s like salt: too much and the recipe is ruined, but too little and it’s too bland. Your messaging needs to include just a little bit of failure language. It’s what will separate you from your competition.

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Transcript

Good Day and welcome to the leading with nice daily this week you’ve been talking about your customer, the hero. This is actually something I’m very passionate about and have been practicing this method for many years. And it can honestly, again, there are actually whole podcast just on this topic. Today we’re going to end with something that most people may not, espouse or, or even, suggest is a good idea. But I think it’s so vital and it’s creating the villain or using failure language. Now in any communication strategy, the fill-in or failure language, it’s like salt in a recipe. You know, no salt in your recipe, in your food, just taste blond, bland, too much salt, and you’re like, Oh, I can’t even eat this. It’s gross. And I think if you don’t offer the villain or the failure language, you’re really leaving your, your customer as they’re looking at your content as like saying, well, what if I don’t use this company?

There’s other companies that could do the same. So failure language is just to suggest to them things like this. What does it cost you to have the bad experience? You’re having right now. What is the toll it takes on you? If you continue to not use our company. And the only answer for you to solve these problems is to use our company and it’s so easy. Just click this button to book. Now. Click this button to be directed to create an make an appointment. Click this button to get on our email list, and it’s just that little bit of failure language that really drives customers to engage with you and truly become the guide that the hero needs on their journey. They’re the hero. You’re the guide for more on this topic. Visit leadingwithnice.com where we want to help you inspire others, build loyalty and get results. Talk to you again next week.

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