Your Customer: The Hero – Day Three

Written by Mathieu Yuill

February 26, 2020

Success language starts to pull the potential customer closer to your company and helps begin closing a sale. Are you using it? Find out what it is and how today.

 

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Transcript

Good Day and welcome to the leading with nice daily. My name is Mathieu Yuill and this week we’re talking about your customer, the hero. Yesterday we introduced the idea of success language and let’s imagine what that looks like. Now I’m going to go to a real estate and rental properties and even you can use this for new property listings for sale. When we used to do active ads for renting some of our properties, we would use language like this. We would start an ad like this. Finally, a place to call home. Imagine looking out onto the tree line street from behind your big Bay window as the warm sun enters in your South facing window. It really helped the customer imagine themselves solving some problems. They thought that rental units were always dirty and dark, but we were showing them that they can actually have a rental place that was bright and warm and felt like home.

Imagine a place you can finally call home. We would use this language in everything we did. We even included it in the lease. We will start a lease that said a place to call home. You are renting this two-bedroom, blah, blah, blah. It worked really well. It also helped us introduce some guarantees, so we would start talking about guarantees like onsite laundry and your own breaker box. I’ll talk about that tomorrow, but it really would, one would lead into the other and as they were looking at an ad, it would help them scroll down further on the page and get more and more invested. For more on this topic, visit leadingwithnice.com where we want to help you inspire others, build loyalty and get results. Talk to you again tomorrow.

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