Science Teachers’ Association of Ontario


  • StoryBrand workshop
  • StoryBrand website
  • Social Media management
  • Marketing as a Service

The Science Teachers’ Association of Ontario (STAO) has three goals: to connect science teachers with each other in Ontario, to provide resources for Ontario’s science teachers to use in the classroom and to provide professional development opportunities for its members. At over 100 years old, STAO is the de facto organizations for science teachers in Ontario.

Problem: STAO’s website had not been updated in several years. Resources were difficult to find — often outdated — online payment technology was lacking and outside of their yearly conference, their marketing efforts were lacking.

How Leading With Nice helped:

  • Completed a StoryBrand workshop with STAO’s board of directors
  • Designed and developed a StoryBrand website with clear language around membership benefits
  • Assisted in a content audit removing the outdated content and making searching for content simpler
  • Built an e-commerce solution for merchandise sales, memberships and event registrations
A woman using a computer


Introduced an optional automatic renewal resulting in a new group of members whose membership renews without administrative overhead

Increased engagement and reach on their social media by over 80%

Reduced turnaround time on website updates and improvements by 300%

Drove new traffic to the site by making use of Google’s Ad Grant for nonprofits

“Our team and organization both won”

Mathieu brings what every seasoned communications professional needs – a fresh perspective. His ability understand your message, and the right amount of “salt” to get you better results and more engagement with your audiences is powerful.

Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team.

My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.

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Tell your story so everone gets it

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