Muskoka
Woods

Services

Multiple StoryBrand workshops for different business units
StoryBrand websites
Email marketing
Social media management
Digital advertising
Marketing as a Service

Muskoka Woods sits on the beautiful shores of Lake Rosseau in Ontario’s Muskoka district. For over 40 years it’s been the summer camp of choice for parents who want an experience of a lifetime for their children. Backed by unmatched activity choices and top-tier staff from around the world, Muskoka Woods is a camp so excellent, even parents want to attend.

Problem: Muskoka Woods has an incredible reputation built on decades of nurturing trust with families. However, the changing demographic landscape in Ontario meant a new type of customer — one that is not culturally familiar with summer camp — needed more than just a stellar reputation to send their most prized possession, their child, to summer camp.

Muskoka Woods needed to cut through the clutter and summer camp jargon to help introduce a new generation of families to what summer camp is and why they should send their kids.

How Leading With Nice helped:

Multiple StoryBrand workshops (for Summer Camp, Human Resources, Schools and Groups) to discover their client’s challenges and clearly articulate how Muskoka Woods can develop solutions
Designed and developed StoryBrand websites; wrote copy, which is also used on social media, emailing marketing and more
Through Marketing as a Service, we participate in weekly strategy meetings in order to become intimately familiar with the business, which in turn makes asset creation and execution more effective

Results

30% increase in web traffic in year one, and a 100% increase in year two

Summer Camp sales records in both volume and time to sale

A robust and healthy marketing funnel from multiple mediums and channels

“Our team and organization both won”

Mathieu brings what every seasoned communications professional needs – a fresh perspective. His ability understand your message, and the right amount of “salt” to get you better results and more engagement with your audiences is powerful.

Working with Mathieu is also an enjoyable experience, especially when your whole team gets involved in one of his workshops. You not only come away with honed skills but also a more collaborative team.

My experience with Leading with Nice has ranged from traditional print communications to online writing. From the planning process to execution, I have come away with a better product after all my interactions.

Nadia Daniell-Colarossi
Sienna Senior Living