by Mathieu Yuill | Mar 5, 2021 | Communicating in Crisis
We often are asked if the President/CEO/Executive Director needs to be the spokesperson for the company or organization during a crisis. The simple answer is no, it doesn’t have to be and in fact it often is not the best person. There are three key ingredients...
by Mathieu Yuill | Feb 25, 2021 | Communicating in Crisis
The Beatles might be the most famous example of a group of people coming together and making something bigger than themselves. Collaboration is one of the most powerful forces in the world. It’s important because it’s how people and groups work together to achieve a...
by Mathieu Yuill | Feb 21, 2021 | Communicating in Crisis
When you’re in crisis, what information you have, when you should share it and how much of it you should share will often be a point of conflict. And the answer to all of it is: yes. To bring clarity, some information you’ll have is not suitable to share...
