The Three Ingredients You Need for a Spokesperson During a Crisis
We often are asked if the President/CEO/Executive Director needs to be the spokesperson for the company or organization during a crisis. The simple answer is no, it doesn’t have to be and in fact it often is not the best person. There are three key ingredients...
Why Finding Collaborators is so Important
The Beatles might be the most famous example of a group of people coming together and making something bigger than themselves. Collaboration is one of the most powerful forces in the world. It’s important because it’s how people and groups work together to achieve a...
The Biggest Disagreement You’ll Have (Communicating in Crisis Course)
When you’re in crisis, what information you have, when you should share it and how much of it you should share will often be a point of conflict. And the answer to all of it is: yes. To bring clarity, some information you’ll have is not suitable to share...
How to Communicate in a Crisis
What do you do when your company, nonprofit or association is faced with a crisis? What do you tell your staff and customers? Where do you put your messages and how often do you share information? We’re excited to launch a brand new course that will help you...
How Collaboration Helps In a Crisis
When the Exxon Valdez crashed into the Prince William Sound, Alaska, March 24, 1989, it spilled tens of thousands of gallons of oil. Cleanup efforts began right away and it dominated headlines for days and in some areas, weeks. But the efforts to cleanup the ocean in...(416) 873-1208
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