What it Looks Like to Be Authentic Online with Corey McMullan
The last thing Corey McMullan had on his mind when he scrapped print advertising in favour of social media marketing for his family’s appliance store was that he would become an influencer. But after launching a TikTok account for McMullan Appliance &...
How Radically Transparent Should You Be With Your Customers?
Let’s talk about that shirt you bought the other week. If the brand shared the exact cost to manufacture, store, ship and market that shirt before you purchased it — including how much profit they would make from the sale — would you be more or less inclined to...
Are New Year’s Resolutions Worth Making for 2021?
Not everyone makes New Year’s Resolutions, but is it worth it for anyone for 2021? This week we discuss why you should make a New Year’s Resolution, different approaches to making them and how to structure them to set you up for success. More than...When do you have permission to be honest?
You’ve heard the saying “Honesty is the best policy,” before and there’s not much worse than being lied to but why is it that being honest is so hard? The problem is it may not be your job to be honest. I’ll explain. The other day a colleague of mine was lamenting the...(416) 873-1208
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