by Jamie Hunter | Jul 12, 2021 | Honesty, Uncategorized
Let’s talk about that shirt you bought the other week. If the brand shared the exact cost to manufacture, store, ship and market that shirt before you purchased it — including how much profit they would make from the sale — would you be more or less inclined to...
by Jamie Hunter | Jun 28, 2021 | Trust
It isn’t unusual for celebrities to join social media platforms. When a Tom Cruise account appeared on TikTok, people followed but didn’t think anything of it… …until it was revealed it wasn’t Tom Cruise at all. #DeepTomCruise is the...
by Jamie Hunter | Jun 14, 2021 | Service, Team Building, Uncategorized
There is something special about the number three. There are three goals in a hat trick, three primary colours, Three Stooges, three flavours in Neapolitan ice cream, three pieces to a classic suit, and three choices in a game of rock, paper, scissors. The “Rule...
by Mathieu Yuill | Feb 7, 2021 | Communicating in Crisis
When the Exxon Valdez crashed into the Prince William Sound, Alaska, March 24, 1989, it spilled tens of thousands of gallons of oil. Cleanup efforts began right away and it dominated headlines for days and in some areas, weeks. But the efforts to cleanup the ocean in...
