by Jamie Hunter | Jan 24, 2022 | Honesty
We recently had Corey McMullan of McMullan Appliance & Mattress on the Leading With Nice Interview Series podcast to talk about his rise to TikTok fame. His simple TikTok videos about the appliances we have in our homes exude excitement and joy — and are way more...
by Jamie Hunter | Nov 12, 2021 | Honesty, Leading With Nice Interview Series, Uncategorized
The last thing Corey McMullan had on his mind when he scrapped print advertising in favour of social media marketing for his family’s appliance store was that he would become an influencer. But after launching a TikTok account for McMullan Appliance &...
by Jamie Hunter | Jul 12, 2021 | Honesty, Uncategorized
Let’s talk about that shirt you bought the other week. If the brand shared the exact cost to manufacture, store, ship and market that shirt before you purchased it — including how much profit they would make from the sale — would you be more or less inclined to...
by Jamie Hunter | Jun 28, 2021 | Trust
It isn’t unusual for celebrities to join social media platforms. When a Tom Cruise account appeared on TikTok, people followed but didn’t think anything of it… …until it was revealed it wasn’t Tom Cruise at all. #DeepTomCruise is the...
by Jamie Hunter | Jun 14, 2021 | Service, Team Building, Uncategorized
There is something special about the number three. There are three goals in a hat trick, three primary colours, Three Stooges, three flavours in Neapolitan ice cream, three pieces to a classic suit, and three choices in a game of rock, paper, scissors. The “Rule...