by Jamie Hunter | Jan 24, 2022 | Honesty
We recently had Corey McMullan of McMullan Appliance & Mattress on the Leading With Nice Interview Series podcast to talk about his rise to TikTok fame. His simple TikTok videos about the appliances we have in our homes exude excitement and joy — and are way more...
by Jamie Hunter | Jan 20, 2022 | Honesty, Leading With Nice Interview Series, Productivity, Uncategorized
For the better part of three decades, Helen Polise made a living behind the camera as a TV commercial director. Her keen eye and authentic approach to storytelling helped to elevate the profile of global brands such as Sensodyne, Conair and the NFL, among countless...
by Jamie Hunter | Nov 12, 2021 | Honesty, Leading With Nice Interview Series, Uncategorized
The last thing Corey McMullan had on his mind when he scrapped print advertising in favour of social media marketing for his family’s appliance store was that he would become an influencer. But after launching a TikTok account for McMullan Appliance &...