Free StoryBrand Resources
Leadership and Honesty – Day One
in a recent survey by Workopolis.com, over 55% of workers said integrity and trust were the most valuable leadership characteristic. This week we examine what that looks like and how to build it.
Your Customer: The Hero – Day Five
Failure language! It’s like salt: too much and the recipe is ruined, but too little and it’s too bland. Your messaging needs to include just a little bit of failure language. It’s what will separate you from your competition.
Your Customer: The Hero – Day Four
When you guarantee something to your potential customer, you’re going to show them how something you do all the time is the exact solution for their problem. In this episode, we share a few examples.
Your Customer: The Hero – Day Three
Success language starts to pull the potential customer closer to your company and helps begin closing a sale. Are you using it? Find out what it is and how today.
Your Customer: The Hero – Day Two
What problems is your customer-facing? And even better, how are you solving those problems? Today we talk about the physical, emotional and philosophical problems your customers face.
Your Customer: The Hero – Day One
Does your customer feel like the hero when they deal with you or do they feel like YOU’RE trying to be the hero? This week we discuss how to make the customer the hero of the story with your business.
Leading In A Four Gen Workplace – Day Five
The newest generation to enter the workforce is Gen Z. But they aren’t working for you, they’re working for their mission and if you don’t align, well then they’ll be gone. How do you help this generation be their best at work? Today we discuss some ideas.
Leading In A Four Gen Workplace – Day Four
https://www.youtube.com/watch?v=yQMdulypqGI&feature=youtu.be Millennials get a lot of flack. Sometimes considered soft and unable to do anything without their mommy to help them, this generation actually makes up the largest part of the workplace. Today we...
Leading In A Four Gen Workplace – Day Three
The generation that introduced the latch key kids are also the same ones that see work as just that: work. Today we discuss how to lead the Gen X generation.